As a restaurant owner, you know that many first-time visitors will never return to your facility. To increase the likelihood of repeat visits, you need to find a way to reconnect with these people. Collecting data such as email addresses and phone numbers is one of the most effective ways to accomplish this. Numerous studies prove that email marketing has a significant return on investment.

However, building a customer list is not always easy for businesses in the food and beverage industry. Renting an email list that is created without the permission of your contacts or paying for advertising can be costly. The pandemic forced restaurants to close their doors, and those with a large customer database were able to adapt to new forms of delivery and curbside marketing. Having your own customer database allows you to cut advertising costs and easily reach out to your community while increasing profitability.

So, how can you create your customer database for free or at a low cost? Traditionally, customer profiles were created by filling out comment cards or having service personnel collect information one person at a time. However, people can be hesitant to give up their email addresses or phone numbers. The key to success is offering an incentive for people to share their information and having efficient ways to capture it.

In the age of technological advances, QR codes are now being used to access menus. But these simple tools can also transform your tables into customer-engaging powerhouses. Imagine your customers sitting down at the table and seeing a QR code. They scan it for the chance to win a prize or deal. After they scan, they land on a Scratch and Win or Jackpot pass that requires them to enter their data to play the game and win the incentive. Winners validate and redeem your gift, and you have succeeded in making your business more memorable. No matter the result, you have added one more customer to your list, and the best part is that you control the number of winners and the chances of winning.

With the help of eTourMe, a team of creative talents and the latest technologies, you can automate data collection through Scratch & Win and Jackpot games that engage your customers and help you build a loyal customer base without investing a lot of time, money, or effort.

If you're curious about how it works, contact us for a free trial of a Scratch and Win pass and data reports for two weeks. Start building your customer database today and increase the profitability of your restaurant.